The Breeze With Beverage Digest

Episode 1: Is Gatorade Beatable?

Beverage Digest Season 1 Episode 1

In the February 1, 2023 issue of Beverage Digest, we wrote about Powerade and its plans to challenge Gatorade’s long-standing supremacy. But this is no longer a two-horse race. Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss the sports drink category's past, present and future.