The Breeze With Beverage Digest
Beverage Digest Editor & Publisher Duane Stanford talks shop: news of the day, interesting competitive trends, new products and categories. He brings you into the kinds of conversations that we have here every day at Beverage Digest. To dissect what’s happening, connect dots, and ask the most important question: “What does this mean?”
Episodes
19 episodes
Episode 19: KDP’s Ghost Gambit, Bang Founder’s Ai Reboot, and the Big Energy Squeeze
Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher discuss a wild October in the energy drinks sector.Bang founder and former CEO Jack Owoc announced he is getting bac...
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Season 1
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Episode 19
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33:12
Episode 18: Who is Positioned to Win? An Industry Report Card
Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher dive into the most recent beverage category performance data to see what it tells them about brands, consumers, and the reta...
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Season 1
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Episode 18
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33:12
Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump
After the rapid sales decline of Congo Brands' influencer-driven Prime Hydration this year, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher dig into the brand's boom-splat storyline to assess what this mean...
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Season 1
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Episode 17
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40:35
Episode 16: Poppi and Our "Gut Feeling" About Permissible Sodas
Beverage Digest Editor & Publisher Duane Stanford chats with industry expert & The Breeze contributor John Sicher about the future of prebiotic sodas, how health and wellness soft drinks fit into the broader packaged beverage sector, an...
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Season 1
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Episode 16
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38:00
Episode 15: Twenty-year 'Startup' Monster Faces Energy Drink Turbulence
Is the energy drink market truly slowing down? In Episode 15 of The Breeze, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to analyze recent performance data showing rocky performance this year for the ene...
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Season 1
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Episode 15
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33:34
Episode 14: Keurig Dr Pepper’s Seismic Shift and What it Means for the Coke and Pepsi Systems
Beverage Digest’s Duane Stanford and The Breeze contributor John Sicher hash through the strategy and consequences behind Keurig Dr Pepper’s decision to take back Dr Pepper franchise territory from Reyes Coca-Cola in California and Nevada. Will...
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Season 1
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Episode 14
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38:31
Episode 13: Is Disney's Marvel the Answer for Coke?
In today's episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to explore the recent shift in Coca-Cola's and PepsiCo's soft drink marketing strategies, exemplified by platforms like Coke Creations. Wh...
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Season 1
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Episode 13
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36:05
Episode 12: Walmart, Dasani, Aquafina and the Changing Business of Bottled Water
In today's episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to explore the evolution of the purified bottled water category. As Coke and Pepsi shift their casepack water strategies away from DSD at ...
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Season 1
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Episode 12
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29:58
Episode 11: Five Big Beverage Bets for 2024
In today's episode, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher tackle five predictions for the upcoming year that range from alcohol to acquisitions. They dive into some of the year's most intriguing t...
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Season 1
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Episode 11
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48:01
Episode 10: The Most Intriguing Developments in Beverages
Duane Stanford and John Sicher recap and analyze the most intriguing and unexpected developments in beverages from 2023, including the great alcohol crossover, cannabis regulation, the creator economy, BodyArmor’s journey, Bang Energy's fall an...
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Season 1
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Episode 10
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51:26
Episode 9: What's Next for Coke and Pepsi Pricing?
In today's episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to break down Tuesday's Coca-Cola earnings report, and PepsiCo's results earlier this month. Industry insiders have been surprised by the ...
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Season 1
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Episode 9
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35:30
Episode 8: Why Pepsi and Coke Are Ditching Conventional Wisdom
PepsiCo's announced investment in online grocery delivery service Instacart begs a question: Isn’t PepsiCo essentially competing now against some of its most important retail customers? Take Walmart, for example, which is aggressively expanding...
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Season 1
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Episode 8
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30:58
Episode 7: Bang is Back
Bang Energy went from boom to bust within just five years. After mounting a successful challenge to the supremacy of Monster and Red Bull and capturing the attention of PepsiCo, Bang unraveled and went bankrupt. Now in the hands of archrival Mo...
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Season 1
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Episode 7
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31:41
Episode 6: The 'Why' Behind Consumer Behavior
Today we talk with Sigi Hale, Principal Neuroscientist and Director of Research at market research and consulting firm Alpha-Diver. Sigi's work takes him deep into consumer behavior to understand why brand purchase decisions are made and how co...
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Season 1
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Episode 6
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54:42
Episode 5: Top Takeaways from a Wild Year in Beverages
The results are in and 2022 held plenty of surprises in a beverage world still transitioning from a global pandemic and supply chain madness. In this episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford...
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Season 1
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Episode 5
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33:33
Episode 4: Pricing Coke and Pepsi in a Post-Pandemic World
Today we chat with long-time industry expert and former Beverage Digest publisher John Sicher to discuss soda pricing power. The carbonated soft drink category is a significant value driver in the ready-to-drink refreshment beverage market. Pro...
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Season 1
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Episode 4
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30:06
Episode 3: The Next Big Thing — Trendspotting at Expo West
Our guest today is Matt Hughes, Vice President of Incubation for New Revenue Streams at Coca-Cola. Insiders might remember this unit as Venturing & Emerging Brands (VEB), of whi...
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Season 1
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Episode 3
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32:10
Episode 2: Is Sprite Beatable?
PepsiCo is starting from scratch and creating a brand new lemon-lime soda: Starry. After dominating the segment for thirty years, Sprite now has a new competitor. Do we have a legitimate lemon-lime war again? Duane Stanford invites beverage ind...
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Season 1
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Episode 2
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28:25
Episode 1: Is Gatorade Beatable?
In the February 1, 2023 issue of Beverage Digest, we wrote about Powerade and its plans to challenge Gatorade’s long-standing supremacy. But this is no longer a two-horse race. Duane Stanford invites beverage industry expert (and former Beverag...
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Season 1
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Episode 1
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34:12